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The modern smartphone is a remarkable device. A single device that fits in your pocket can do all the tasks that once required cameras, camcorders, GPS devices, watches, alarm clocks, calculators, and even TVs.
But the next change might be the most radical of all—it could eliminate the need to carry cash and credit cards.
The growing importance of the smartphone as the go-to computing device for every digital activity is having a profound effect everywhere you look, but it’s only the biggest story among many exciting developments in the world of payments:
- Apple Pay was first out of the gate, but now mobile wallets are everywhere you look—Android Pay, Google Pay, Chase Pay and even Walmart Pay are making smartphones a real alternative to carrying credit cards. And the potential for mobile wallets to limit a merchant’s fraud liability could help them really take off in acceptance for small businesses.
- As consumers move more purchasing online, gateway vendors that can act as a front-end processor for online businesses are seeing explosive growth. PayPal-owned Braintree grew 111% YoY in the number of cards on file in Q4 2015, while Stripe and Klarna now have multi-billion dollar valuations.
- Mobile Point-Of-Sale (mPOS) startups like Square and ShopKeep have pioneered a whole new payments niche—accepting payments via tablets and smartphones. Coupling their transactions capabilities with new apps can revolutionize a small business’ inventory management, marketing, loyalty and even payroll.
- Mobile Peer-to-Peer payments in the U.S. are forecast to grow from $5.6 billion in 2014 to nearly $175 billion by 2019 as consumers increasingly skip the hassle of writing a check or going to an ATM. But smartphone vendors like Apple could cripple the dominant player of 2016 (Venmo) if they make a serious push to own the space.
If your job or your company is involved in payment processing in any way, you know how complex this industry is. And you know that you simply can’t understand where the next big digital opportunities are unless you know the key players and roles in each step of the payments “supply chain:”
- Card Networks
- Independent sales organizations and merchant service providers
- Hardware and software providers
Fortunately, managing analyst John Heggestuen and research analyst Evan Bakker of BI Intelligence, Business Insider's premium research service, have compiled a detailed report that breaks down everything you need to know—whether you’re a payments industry veteran or a newcomer who is still getting a basic knowledge of this complex world.
Among the big picture insights you’ll get from this new report, titled The Payments Ecosystem Report: Everything You Need to Know About The Next Era of Payment Processing:
- The 5 key events of 2015 that have set up 2016 as a watershed year for the entire payments ecosystem.
- The basics of traditional card processing from the start of the process through to the very end.
- Why new players and innovations like prepaid cards, store cards, and PIN debit transactions are gaining market share and creating new opportunities.
- The effects—good and bad—of the transition to new mobile payment methods. New players and old have surprising threats and opportunities in areas as varied as carrier billing, remittances, wearables, and more.
This exclusive report takes you inside these big issues to explore:
- The critical steps in credit card transactions and how they are changing.
- The six major types of organizations involved in the payments ecosystem.
- The significant differences for industry players who operate closed-loop networks and offer prepaid cards.
- The challenges and opportunities facing hardware and software providers for the payments sector.
- The 8 reasons why mobile wallets are growing so fast and how they will disrupt all aspects of the mobile ecosystem.
- The exciting possibilities ahead in fast-growing payments subsectors like remittances, connected devices and mobile P2P payments.
- And much more.
To get your copy of this invaluable guide, choose one of these options:
- Subscribe to an ALL-ACCESS Membership with BI Intelligence and gain immediate access to this report AND over 100 other expertly researched deep-dive reports, subscriptions to all of our daily newsletters, and much more.
- Purchase the report and download it immediately from our research store.
The choice is yours. But however you decide to acquire this report, you’ve given yourself a powerful advantage in your understanding of the payments ecosystem.
Source : http://www.businessinsider.com/payments-ecosystem-research-and-business-opportunities-2016-3?IR=T